Motivate GEICO Direct reps to increase sales during a two-month period.
GEICO launched a NASCAR themed sales contest for their employees. Each region hosted a kickoff rally, distributing “GEICO 500” caps, flags and mini tire-pressure key chains. Prizes ranged from stadium seats to smart mugs and race fan kits. For 2 months, GEICO awarded race-themed promotional items and scratch cards to their employees for every sale. Grand prizes of $1,000 cash were presented to the team member in each region who showed the greatest increase in productivity.