Case Study: Build New Business & Increase Productivity

Company: GEICO Direct Objective: Motivate GEICO Direct reps to increase sales during a two-month period. Details: GEICO launched a NASCAR themed sales contest for their employees. Each region hosted a kickoff rally, distributing “GEICO 500” caps, flags and mini tire-pressure key chains. Prizes ranged from stadium seats to smart mugs and race fan kits. For 2 months, GEICO awarded race-themed …