We are often asked what the best promotional products are for a particular event or business.
The absolute best products have a purpose that is tightly tied in with the message you are trying to communicate.
The key is to know your message and communicate it clearly. Is your message to bring awareness to a new service? To say thank you to current customers? To let employees know that they are appreciated during a particularly busy season? (See how Comcast motivated their stressed out employees)
Another point to remember is to know your audience. While some may view a particular item as useful, another demographic might not give it a second though.
Purposeful and unique products can truly get you noticed and take your message that extra mile. Custom promotional products leave a lasting impression and boost your message.